Internet TV Proposal

Friday 7th May 2010

A list of sites I have been looking at to get some background research on TV channel internet websites.

http://www.dixonbaxi.com/14

http://www2.tv-ark.org.uk/channel5/idents.html

http://news.bbc.co.uk/1/hi/entertainment/2212224.stm

http://www.thisisfive.co.uk/history.shtml

http://www.guardian.co.uk/media/2008/mar/14/channel4.tvandradioarts

http://www.guardian.co.uk/media/tvandradioblog/2009/nov/06/bbc3-e4-misfits-the-inbetweeners

http://www.advertolog.com/bbc/print-outdoor/bbc-three-rebranding-206241/

http://www.creativereview.co.uk/cr-blog/2008/january/bbc-three-%E2%80%93-rebranded

http://www.bbc.co.uk/commissioning/tv/network/channels/bbcthree.shtml

Not commercially viable to have ten 24hr channels – not cost effective – generalization needed.

Whilst researching I realized that there was not an ultimate internet TV station for the younger generation, despite internet viewing being highest numbers in younger generation of 18 – 25 year olds.

The proposal i’m working on so far

Who we are

A multiplatform internet TV station targeting viewers with the age range of 15 – 25 years olds; young adults that have outgrown the High School Musical generation, but do not quite fit into the mundane grown up world of a media fed society just yet. Ten is a youth digital network that will boast multiplatform connections; through podcasts, mobile downloads, and a presence on social networking sites such as Twitter, Facebook, Bebo, Youtube and Myspace. The site itself will feature Internet chat rooms, discussion boards, interactive games and webzines. With no political leanings and endorsements to adhere to, Ten is a truly independent voice for the next generation.

The stations primary focus is utilizing the skills of students and young people. Run entirely by youth’s aged 15 – 25, Ten is a means of showcasing their skills whilst gaining invaluable experience. Navigating around Ten and selecting areas of interest couldn’t be simpler with it’s division into ten subcategories covering a wide range of current social issues.

Why Ten?

The name Ten relates to our number of subdivisions. It also represents the number of different ages targeted by the channel.

What we do

Our aim is to provide informative but engaging programs, in a format easily understood from a younger perspective. We are confident that this goal can easily be achieved, as the station is to be run entirely by the younger generation. Ten’s content is to be provided by the audience, who will submit proposals and footage to the governing body; made up from young entrepreneurs. This level of audience participation will make the viewers feel more involved and in control of shaping the station. All logos, idents, web presence and promotional material are to be designed by young creative’s.

In addition competitions and surveys run by relevant companies will be publicized on the site, as will market research; viewers will be paid in the form of tokens to participate, which then can be exchanged for prizes such as CD’s and money off vouchers. Companies will be given the opportunity to set up online test panels for new consumer products aimed at the age range.  All creative competitions will be listed, in order to make young people more aware of  the opportunities available to them.

Key program areas – Ten’s divides

Girly Gossip – Girls channel featuring fashion, beauty, celebrities.

Boy Zone – Channel aimed at boys. Featuring gadgets, gaming, sports, fashion.

Gadget Show – Technology – gaming, computing, gadgets, mobiles.

News and politics –celeb culture, current affairs in a fun way. Comedy aspect.

Study homework, employment, training courses.

Leisure/travel film and promote local events sent in by kids involved.

Creativity/ the arts homegrown TV shows, reviews platform for getting your work seen.

Health and wellbeing issues /fitness relationships, drink. drugs food youth rights

Culture Vulture – Featuring a different focus every show. Focus on ethnicity, popular culture, interests such as clubs, after school  activities.

Sofa Sloths– cartoons, short films and animations sent in by viewers

Why we do it

Ten gives the younger generation opportunities to get their work seen and gets their voices heard whilst providing invaluable work experience in their chosen career paths. Any profits from the station will go directly into funding youth projects. Our aim is to help provide a better future and a more culturally aware younger generation.

What makes us different?

Ability to download all shows as podcasts for free, 24hr on demand playback, no limit to archive times, unlike other channels such as iplayer. Run completely by younger generation, young entrepreneurs. Completely independent  – no connection to existing corporations  – true voice of the younger generation. Funded completely by advertising, no subscription charges. As an internet station cost is low, kids work as volunteers to get their names known in the fields that they are interested in. No bought in programs – all homegrown talent. TV shows featured run by drama students competitions for extras/ actors. Work closely with charities such as the Princes trust to provide better opportunities for young people. .